PrudentialPrudential’s new marketing campaign focuses on the role that life insurance can play in your clients’ retirement planning. It addresses the challenges that can derail years of retirement preparation such as taxes, healthcare expenses, outliving assets, market volatility, and low interest rates. Life insurance provides a valuable death benefit and can also be an effective way to generate a stream of supplemental retirement income to help keep your clients on track to meet their goals.

Prudential will be raising awareness with consumers about the role of life insurance in planning for retirement over the coming months.

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