New Pricing Effective March 6

We continuously strive to offer a relevant suite of product solutions that align with the needs of your customers, at a competitive price. With that in mind, we have introduced new pricing on PruLife UL Protector, effective March 6, 2017, pending state approvals.

The price increase is necessary to maintain the sustainability of UL Protector during this ongoing period of historically low interest rates. We will continue to monitor pricing on our entire suite of products and exercise the financial discipline that has helped Prudential provide enduring value to its clients for over 140 years.


Level pay increases will range from 4 – 10% varying by cell. Average increase of 6% for ages 55 – 75.
Single pay increases will range from 9 – 19%. Average increase of 12% for ages 55 – 75.
CTPs will be increased. Generally, CTPs will be higher than level pay premiums.
Face amount limits will be removed on applied for policies using the new rates.

Please note: Different rules and dates apply to this transition. Please refer to the transition rules for further detail.



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