This year, John Hancock’s Life Insurance Awareness Month (LIAM) campaign, titled Rewarding Life at Every Stage, highlights how our new approach to life insurance provides financial security, while rewarding people for the everyday things they do to stay healthy—at every stage of life.

We’ve created a multi-media campaign to support your sales efforts and will be sharing materials throughout the month.

Producer Campaign Materials

Testimonial Videos: Kicking off the campaign is the first in a series of four John Hancock Vitality customer testimonials videos that highlight key life stages that trigger the need for life insurance— getting married,  growing families, planning for the future and enjoying retirement.  They showcase how the John Hancock Vitality solution provides financial security and the motivation to live healthier.

This week’s featured life stage is getting married.

·         Meet Katie J., a recently engaged young professional (video)

·         Take a look at why John Hancock Vitality makes sense for this age group (flyer)

Consumer-Approved Materials

Share the following materials with clients to reinforce the important role life insurance can play in protecting their financial future — no matter what life brings.

·         Life insurance for every stage demonstrates why it’s never too early or too late to have a conversation about life insurance.

·         Life made easy is a simple guide to help clients understand the value of life insurance.

·         Charting a Course brochure provides information on the different life insurance applications and types of insurance, and includes a worksheet to help determine the coverage needed.

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